Affiliate marketing is a very competitive field. Savvy affiliate marketers use every tactic they know to get the upper hand over their competition. It can mean the difference of whether or not they get that all important sale. One of the best ways to boost your affiliate sales is to take full advantage of brand name recognition. It is a proven affiliate marketing tactic: selling products with high popular brand recognition is much easier than selling an unknown product or company.
It just makes common sense in our brand eat brand world!